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Martech News Monitoring

  • Published on Jul 18, 2025

    Martech mistakes are costing brands their customers

    Brands are losing customers because their marketing tech isn’t doing what it’s supposed to. A new survey by Intermedia Global, a digital marketing technology specialist, says 24% of senior marketers in the UK said they lost customers in the past year …

    Source: Marketing Tech News - Neutral
  • Published on Jul 17, 2025

    International CRO to drive global growth at MarTech 50 firm Vypr

    MarTechAppointmentsVypr has appointed Sam Gilding as international chief revenue officer as the Manchester-based product intelligence platform expands in new markets. In April, Vypr – star of our recent MarTech 50 ranking – raised a further £4m from …

    Source: BusinessCloud - Pending
  • Published on Jul 16, 2025

    Martech maestros focus on internal processes — and drive external success

    In January 2020, Scott Brinker introduced five martech archetypes: maestros, makers, modellers, marketers and managers. His framework maps roles based on their internal or external focus and whether they lean more toward process or technical execution. …

    Source: MarTech - Neutral
  • Published on Jul 16, 2025

    MarTech+: Making discovery intuitive and seamless

    Remote with buy button Dear Reader, Discovery is being reimagined in exciting new ways. In a world where people binge content 24/7, users don’t want their next fashion purchase marketed to them – they want to serendipitously stumble upon it. Whether it …

    Source: ETBrandEquity.com - Center-right
  • Published on Jul 16, 2025

    From points to people: The MarTech evolution behind loyalty programs

    Representative imageBy Vivek Charde Customer data has become the central nervous system of loyalty programs. Using this data, rewards are becoming a part of the customer’s natural journey and embedded into every relevant touchpoint. The author in this …

    Source: ETBrandEquity.com - Center-right
  • Published on Jul 19, 2025

    Technology-based courses enter management studies in business schools

    Leading educational institutions in Tiruchi have begun to integrate courses on emerging technologies such as Artificial Intelligence (AI), Big Data and Analytics into management studies to cater to an evolving economic and employment scenario. According to …

    Source: The Hindu - Center-left
  • Published on Jul 19, 2025

    Edge226 Announces Acquisition of Adscend Media to Strengthen Performance Marketing Platform

    Edge226, a mobile-first performance marketing platform, announced its acquisition of Adscend Media, a leading provider of rewarded advertising solutions. The acquisition strengthens Edge226’s offering, adding Adscend Media’s proven rewarded ad formats—most …

    Source: MarTech Series - Neutral
  • Published on Jul 19, 2025

    Rokt Expands Ecommerce Offering with Acquisition of Canal, Unlocking New Revenue Stream

    Through Acquisition, Rokt Expands Its Network and Enables Retailers to Transform Their Ecommerce Checkouts into Curated Ecosystems of Third-Party Inventory Rokt, the global leader in ecommerce, unlocking real-time relevance in the moment that matters most, …

    Source: MarTech Series - Neutral
  • Published on Jul 19, 2025

    DataDome & Arc XP Partner to Help Publishers Protect and Monetize AI Agent Traffic

    DataDome, the leader in cyberfraud protection, announced a global technology partnership with Arc XP, the operating system for modern media, that empowers digital publishers to detect, control, and monetize Large Language Model (LLM) traffic through a …

    Source: MarTech Series - Neutral
  • Published on Jul 18, 2025

    More venture capital at last as Movens Capital doubles down on CEE

    Featured From UiPath to ElevenLabs, Central and Eastern European tech founders have created some of the world’s most promising startups and scaleups in recent years. Yet, CEE remains underserved by venture capital. However, a flurry of new funds could …

    Source: 150sec - Pending
  • Published on Jul 18, 2025

    3 MOps bottlenecks killing your campaign velocity

    Marketing isn’t suffering from a lack of tools or ideas — it’s suffering from operational entropy. Every new tool, tactic and workflow adds complexity, and complexity compounds friction. As your system grows, so does the drag. In my career, I’ve seen …

    Source: MarTech - Neutral
  • Published on Jul 19, 2025

    ONAR Holding Corp. (ONAR): A Strategic Pivot Toward Scalable, High-Margin Growth

    (MENAFN- Investor Brand Network) ONAR's 79% year-over-year revenue growth in Q1 2025 reflects its strategic shift toward high-value, recurring marketing services Recent restructuring and brand consolidation positions ONAR as a focused, technology- …

    Source: MENAFN - Indeterminate
  • Published on Jul 18, 2025

    Why it’s time to reframe email from campaigns to conversations

    Why do so many marketers still email like it’s 1999? Despite all the tools we have to optimize frequency and personalize content, my inbox shows how little most brands have evolved their email approach. Every day, it fills up with a river of generic or …

    Source: MarTech - Neutral
  • Published on Jul 18, 2025

    B2B marketing on X: What you need to know

    X (formerly Twitter) has changed a lot in the past couple of years, and for B2B marketers, it may not feel like the obvious place to focus. LinkedIn usually gets that attention. But X still has an active user base —especially among millennial buyers — and …

    Source: MarTech - Neutral
  • Published on Jul 18, 2025

    KDDI Digital Life and Circles to take povo international

    The long-established alliance between Japan’s KDDI and software-as-a-service (SaaS) specialist Circles, which was created back in 2021 to support the Japan-based operator's povo brand, is now set to go global. KDDI Digital Life and Circles have …

    Source: TelecomTV - Neutral
  • Published on Jul 18, 2025

    ETBWS 2025: CMOs decode AI’s role in marketing transformation

    Marketing is undergoing a seismic transformation. Artificial intelligence (AI) is reshaping how brands connect with customers, predict behaviours, and deliver personalised experiences at scale. From content generation to predictive modelling, today’s CMOs …

    Source: ETBrandEquity.com - Center-right
  • Published on Jul 18, 2025

    Follow The Money: Digital Media M&A Rises Sharply In Q2.

    Despite economic uncertainty and tariff-driven volatility, the digital media, marketing and ad tech sectors continued to show resilience in Q2 2025, according to LUMA Partners’ latest market report. M&A activity rose 25% year-over-year and 4% quarter- …

    Source: Inside Radio - Tennessee - Neutral
  • Published on Jul 18, 2025

    Appier Launches AdCreative.ai in Thailand to Drive Generative AI Transformation in Creative Marketing

    BANGKOK, July 18, 2025 /PRNewswire/ — Appier (TSE: 4180), an AI-native SaaS company specializing in advanced AdTech and MarTech solutions, officially launches AdCreative.ai solution in Thailand. Powered by Generative AI, the platform helps Thai …

    Source: The Laotian Times - Indeterminate
  • Published on Jul 17, 2025

    Your GTM spend isn’t just an expense — it’s an asset

    For as long as most of us can remember, go-to-market (GTM) operations — especially marketing and sales — have been treated almost entirely as operating expenses. The logic was simple: GTM costs are short-term, their benefits too uncertain and their ties to …

    Source: MarTech - Neutral

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