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Zynga News Monitoring

  • Published on Jun 30, 2025

    IAB standardizes gaming campaign measurement with new framework

    Dive Brief:  The Interactive Advertising Bureau (IAB) released a new industry resource called the Gaming Measurement Framework designed to bring clarity and consistency to media campaigns in gaming environments, according to a press release.  The framework …

    Source: Marketing Dive - Pending
  • Published on Jun 30, 2025

    Myst developer Cyan Worlds is making more layoffs

    Myst developer Cyan Worlds has announced another round of layoffs just over three months after making half of its workforce redundant. The studio broke the news on Bluesky. "Hi all—we're sorry to say that we've had another round of layoffs at …

    Source: Game Developer - Neutral
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