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Bitmoji caricatures give Snapchat an edge on augmented reality

Personalized emojis that allow users to create a digital extension of themselves have several tech companies fighting to become the dominant provider of 3D avatar-making tools.

5 min to read
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LOS ANGELES—For Anokhy Desai, a new haircut or outfit requires more than a trip to the shopping centre. These days, she also finds herself also diving into the Bitmoji app to chop hair and replace clothes.

It’s there that Desai and millions of other people have created personalized caricatures of themselves. Bitmoji attaches the cartoonish likenesses to funny and cheesy phrases and then stamps them on images that can be shared across social media.

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