This story is from December 4, 2019

MUBI partners with PVR Cinemas to launch 'MUBI GO' app

Times Bridge-backed streaming service MUBI and PVR Cinemas on November 27 announced partnership to launch the cinema-going initiative MUBI GO in India.
MUBI partners with PVR Cinemas to launch 'MUBI GO' app
(Representative image)
Key Highlights
  • As part of the subscription, members will receive one complimentary ticket every week to see a film that has been hand-picked by MUBI in any PVR Cinema, via the MUBI GO app
  • MUBI users will find MUBI GO included in their existing subscriptions, while new members can subscribe to it at an introductory price of Rs 199 for first 3 months

MUMBAI: Times Bridge-backed streaming service MUBI and PVR Cinemas on November 27 announced partnership to launch the cinema-going initiative MUBI GO in India.
Times Bridge, the global investment firm of the Times Group, made a strategic investment in MUBI (2018) and continues to enable its expansion into one of the world’s fastest growing internet and movie market.

As part of the subscription, members will receive one complimentary ticket every week to see a film that has been hand-picked by MUBI in any PVR Cinema, via the MUBI GO app.
Commenting on the association, Kamal Gianchadani, CEO, PVR Pictures, said, “At PVR, we always try to innovate and push the envelope. This tie-up dispels the myth that cinemas and OTT cannot collaborate because PVR is the top choice for blockbuster movies, many customers don’t realise that we screen more elevated and celebrated films than anyone else in the country. Our collaboration with MUBI will help us expose more movie goers to specialised films and increase their theatrical success.”
Rian Johnson’s Knives Out was MUBI GO's first ‘Film of the Week’. The movie features an all-star cast, including Daniel Craig, Chris Evans, Jamie Lee Curtis and Toni Collette.
Efe Cakarel, founder and CEO of MUBI said, “I could not be more excited to launch MUBI GO with PVR Cinemas in India. It is a big milestone for us, with it being the second territory where we’ve introduced the initiative. After launching our film channels MUBI INDIA and MUBI WORLD this month, our members can now not only watch amazing hand-picked films online, but also in real cinemas across the country.”

MUBI users will find MUBI GO included in their existing subscriptions, while new members can subscribe to it at an introductory price of Rs 199 for first 3 months, then at Rs 499 a month or Rs 4,788 for 12 months thereafter.
The nationwide initiative with PVR Cinemas means that MUBI GO users will be able to redeem tickets for the selected films in any PVR Cinema across India in its hugely popular classic seat category at all mainstream auditoriums. Available to download on iOS and Android mobile devices, the MUBI GO app will list PVR Cinema schedules for the current ‘Film of the Week’ based on the user location, as well as show the film selection for the upcoming week.
PVR is the largest and the most premium film exhibition company in India. Since its inception in 1997, the brand has redefined the way entertainment is perceived in the country. PVR currently operates a cinema circuit comprising of 821 screens at 172 properties in 70 cities (India and Sri Lanka), serving 100 million patrons annually.
Joint managing director of PVR Ltd, Sanjeev Kumar Bijli said, “We are thrilled to announce our collaboration with MUBI. MUBI GO is a new programming and marketing initiative that will put a spotlight on a curated set of character and narrative driven movies. PVR taking action to promote and celebrate more films and storytellers is a healthy enhancement to the cinematic ecosystem, our partnership with MUBI is a step in the same direction.”
Subscribers can avail MUBI GO and MUBI’s curated streaming service which is home to an incredible collection of hand-picked films. Every day new films are introduced to each of its film channels, including MUBI WORLD, which presents acclaimed international films, and MUBI INDIA, which is dedicated to Indian cinema.
With over 9 million members around the globe, MUBI is available on the web at www.mubi.com, iOS and Android devices, Amazon FireTV, PlayStation, and Hisense, LG, Sony and Samsung Smart TVs. Subscribers can stream or download all movies, at anytime.
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