Amazon Prime Day 2024 UK potential date and deals predictions

Launched in July 2015, Amazon Prime Day has become a firm fixture in the global retailer's calendar alongside its autumn sale, Black Friday, Cyber Monday and Boxing Day sales and – more recently, its Amazon Spring Deal Days. Prime Day usually features discounts across a wide range of product lines, with exclusive offers for Prime subscribers and some deals available to all.

When is Amazon Prime Day 2024?

Amazon has not yet announced the date(s) of Prime Day 2024. The retailer usually reveals this key detail a month or two before the event, so we can pretty safely assume there'll be no Prime Day before May (and probably not until summer).

Officially, Prime Day marks the anniversary of Amazon's inception. The company launched its US site in July 1995, and the first event with Prime Day branding took place on July 15, 2015, in nine countries. As the years have passed, the timeframe of Prime Day has been extended — first to a 30-hour event, then to 36 hours, then two full days.

For most of its history, Prime Day has taken place in mid-July — except in 2020 and 2023, when the event moved to October, and 2021, when Prime Day took place in June. More often than not, Prime Day sticks to its original mid-July window, and we'd expect this to be the case in 2024.

Prime Day's global reach has expanded over time, with Prime Day events now taking place in over 20 countries.

Amazon Prime Day 2024 – best deals while you wait

It's too early to predict which products will be discounted for Prime Day 2024 — so why not consider the deals already live at Amazon instead?

Amazon has its own deals hub, updated daily with a selection of offers from across its huge inventory (even outside of big shopping events like Prime Day, Black Friday, Cyber Monday and Boxing Day sales).

Anything that gets explicitly labelled as a Prime-exclusive deal on its product listing is available to Amazon Prime members only. Membership costs £8.99/month or £95/year in the UK and $14.99/month or $139/year in the US. Customers who've not held a Prime membership in the last 12 months may be eligible for a free trial.

Amazon Prime membership summary and free trial eligibility

As noted, Amazon Prime membership costs £8.99/month or £95/year in the UK and $14.99/month or $139/year in the US as of February 2024.

If you're a student, you can get an Amazon Prime Student membership with the preferential rate of £4.49/month or £47.49/year. You'll need to use your .ac.uk email address or provide proof of enrolment to sign up at this lower price.

Amazon Prime is more than just the Prime Video streaming service, which is one of many benefits available to customers who take up full Prime membership. As of February 2024, subscribers will need to pay an additional £2.99/month to watch Prime Video content without ads.

The perks of full Prime membership include premium delivery options such as next-day and named-day services, early access to deals and discounts (including on Prime Day) and discounts that vary by country (such as a one-year complimentary membership of Deliveroo Plus in the UK).

Customers who have never had an Amazon Prime subscription before can take up a free trial. In the UK, this is currently set at 30 days.

Some shoppers who haven't had Prime membership or a free trial in 12 months or more may be eligible for another complimentary 30-day trial.